At Kixx, we’re thrilled to introduce Joe West, the new franchise owner of Kixx Stoke-on-Trent! With a lifelong passion for football and a desire to give back to his community, Joe is ready to create a place where children can thrive both on and off the pitch.
Why Kixx Academy?
When asked why he chose Kixx, Joe said:
“I’ve joined the Kixx family because I’m passionate about football and contributing to local communities. Kixx gives me the perfect opportunity to combine my passions, and I’m looking forward to creating something amazing—fun and engaging sessions where children can grow their football skills and enjoy every moment!”
At Kixx, we believe football is about more than just sport—it’s about building confidence, teamwork, and a love of learning. Joe shares that vision wholeheartedly.
Find out more about our mission at Kixx.
Where You Can Find Kixx Stoke-on-Trent
Kixx Stoke-on-Trent sessions are now live every week at two fantastic venues:
- Ormiston Sir Stanley Matthews Academy
- Powerleague Stoke Excel Academy
Our sessions are open to children aged 2–8 years, offering the perfect mix of fun, learning, and football skill development.
Each week, children enjoy:
- Confidence-building games and challenges
- A safe, friendly environment to make new friends
- High-energy coaching that leaves every child smiling!
Spaces are filling fast, so come and join the fun at one of our local academies.
Find your nearest Kixx Academy and register today!
Joe’s Football and Coaching Background
Joe’s love of football runs deep. After five years at Sheffield Wednesday, he signed his first professional contract and later played for Gainsborough Trinity, Matlock Town, and Sheffield FC.
Now a qualified FA Level 2 coach, Joe is currently working towards his UEFA B Licence. His coaching journey has given him the chance to inspire children to push past their comfort zones, grow in confidence, and discover the joy of teamwork.
Joe’s Coaching Philosophy
For Joe, great coaching means more than teaching skills — it’s about creating memorable, confidence-boosting experiences.
“Every child should leave a Kixx session with a smile, a sense of pride, and the belief that they can achieve anything.”
Joe believes an excellent coach should be:
- Positive, supportive, and enthusiastic
- Respectful and great at communicating
- Dedicated to delivering that ‘WOW’ moment every session
This approach perfectly reflects the Kixx values — proving you care, doing everything with passion, and always creating a WOW experience.
Joe’s Football Inspiration and Fun Facts
- Team: Liverpool FC
- Hero: Steven Gerrard — admired for his leadership and determination
- Fun Fact: Joe can play golf with both hands!
Building a Bright Future for Kixx Stoke-on-Trent
Joe’s goal is to make Kixx Stoke-on-Trent a hub of positivity and growth for local children. Every session focuses on:
- Developing confidence and character
- Encouraging teamwork and friendship
- Helping children fall in love with football
He’s passionate about helping every child feel like a superstar — both on and off the pitch.
Learn more about becoming a Kixx franchise owner!
Let’s celebrate Joe’s incredible work and the exciting journey ahead for Kixx Stoke-on-Trent!
